We’re excited to announce WunderKIND Ads is now integrated with Amazon Publisher Services (APS), making our premium publisher inventory directly addressable to Amazon DSP and APS TAM/UAM bidders.
This integration gives advertisers access to WunderKIND’s inventory via Amazon Publisher Services — and gives publishers a direct route to Amazon demand, all while preserving a premium user experience.
What This Means for Publishers
For publishers in the WunderKIND Ads network, WunderKIND’s integration with APS unlocks new demand and simplifies operations, while keeping UX and performance front and center:
● Direct access to Amazon demand: This integration provides WunderKIND Ads publishers with access to additional demand sources through APS.
● Simplified access to APS demand without requiring separate integration work: Standing up and maintaining separate SSP integrations, contracts, configurations, and reporting can be complex and resource‑intensive. WunderKIND streamlines these disparate elements through this new integration with APS.
● Greater transparency and measurement: Wunderkind’s platform remains the single source of truth, avoiding the need to source data from multiple providers.
What This Means for Your Advertising Strategy
You can now tap into WunderKIND’s unique ad formats and proprietary trigger technology directly from your Amazon DSP seat, via our native APS integration. This new capability brings several key benefits to your campaigns:
● High-impact, non-intrusive ads: WunderKIND’s user-centric creative display formats, such as Overlays and Mastheads, are designed to drive engagement without disrupting the experience. WunderKIND’s ads appear when users disengage from content — using triggers such as exit intent and inactivity — ensuring a respectful and brand-safe moment of attention. Learn more about WunderKIND’s formats and triggers here.
● Streamlined workflow through Amazon DSP: Activate WunderKIND deals within Amazon DSP using your existing deal ID workflow.
● Access WunderKIND’s exclusive network via Amazon DSP: Direct access to Wunderkind’s network of 300+ top-tier publishing partners through Amazon DSP.
● Creative services included: WunderKIND’s Creative Studio will build assets into high-impact formats at no extra cost, helping advertisers get the most out of campaigns without adding internal design or production overhead. Check out WunderKIND’s creative showcase here.
Getting Started Is Simple
Ready to elevate your Amazon Ads campaigns with premium ad formats and a single, high-quality supply path through Amazon Publisher Services?
Here’s how to get started:
1. Contact your Wunderkind representative to obtain a WunderKIND Ads deal ID for the APS integration.
2. Set up your campaign in Amazon DSP.
3. Target your WunderKIND deal ID now available via Amazon Publisher Services.
4. Provide assets for WunderKIND Ads’ Creative Studio to build into high-impact formats as added value.
5. Upload your assets and customize your experience.
6. Launch your campaign and start driving full-funnel performance.
For existing clients, your account representative can assist you with activation. If you’re new to WunderKIND Ads, connect with us to learn more about how we can help you unlock incremental revenue and performance through a kinder, more effective approach to advertising.