Many CTV and display campaigns still rely on interruptive formats: mid‑roll ads that cut off the story, auto‑play units that cover content, and high‑impact takeovers that fire on page load whether the user wants them or not.

This leads to:

• Negative brand perception and lower willingness to engage.
• Audiences abandoning pages and apps to escape intrusive experiences.
• Wasted spend on impressions that never had a chance to perform.

Instead of fighting for attention in the middle of the story, WunderKIND Ads helps you meet audiences when they’re actually ready for a message — at the pause, or once they’ve finished the publisher content they came for.

Advertisers can expect to see:

• +9% average lift in brand consideration and strong lifts in awareness, favorability, and purchase intent across campaigns measured with Cint.
• 79% lower cost per store visit vs. other streaming TV units and partners in CTV campaigns.
• 54% above‑benchmark conversion rate for CTV Pause Ads QR code scans.
• $7 average ROAS, ~0.96% CTR, and ~$0.82 cost per site visitor across custom high‑impact display campaigns.

WunderKIND Ads is built to unlock new, sustainable revenue for publishers while delivering performance for advertisers. Our formats only appear when users are finished with content or taking a natural break — preserving session length, loyalty, and subscription potential while unlocking new, high‑CPM inventory and incremental revenue for your business.