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the complexities of programmatic advertising can be daunting, especially with the growing emphasis on sustainability and attention metrics. In this insightful video, Connor Rose, Group Director at Wavemaker, shares his expertise on how agencies can lead in these pivotal areas. Key points covered in this video include: - **Sustainability and Attention Metrics**: Discover how Wavemaker is addressing clients' concerns about their carbon footprint and the impact on media performance. Learn why it's essential for brands to prioritize sustainable practices and engage with meaningful initiatives. - **Cookie-less Future Preparedness**: Connor discusses the varying preparedness of advertisers for the cookie-less landscape and the importance of first-party data. Gain insights into how technology partners are equipping brands for this transition. - **Wunderkind's Strategic Value**: Learn about the unique ways Wunderkind supports GroupM clients, from inventory curation to tailored creative services. Understand how Wunderkind transcends traditional advertising methods to drive brand recognition and lift across various campaigns. - **Personalized Advertising Solutions**: The video highlights the significance of hyper-personalized messaging in achieving client goals, whether for branding or lower-funnel business KPIs. Explore how Wunderkind's approach to personalization empowers advertisers to connect with diverse demographic groups effectively. - **Building Strong Partnerships**: Connor emphasizes the importance of collaboration and communication in achieving campaign success. Discover how Wunderkind's responsive service fosters trust and enhances the efficiency of advertising efforts. Join us as we unpack the future of digital advertising, where creativity meets analytics, and discover actionable insights to elevate your marketing strategy in a rapidly evolving landscape.https://www.wunderkind.co/hubfs/Wavemaker.mp4571nonoProgrammaticAdvertisingWavemakerBrandRecognitionSustainabilityInMediaDigitalAdvertisinghttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-01https://www.wunderkind.co/hubfs/DO%20NOT%20USE%20-%202023%20Blog%20Card%20Patterns/Performance_Marketing_Black5_501x366.pngPerformance_Marketing_Black5_501x366Performance_Marketing_Black5_501x366https://www.wunderkind.co/hubfs/ConnorRose.pngConnorRoseConnorRosehttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black.svgWunderKINDAds-logo-blackWunderKINDAds-logo-black2026-06-17https://www.wunderkindads.com/client-stories/traditional-american-restaurant-brandhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Traditional-American-Restaurant.jpgTraditional-American-RestaurantTraditional-American-Restauranthttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black.svgWunderKINDAds-logo-blackWunderKINDAds-logo-blackhttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-012026-06-17https://www.wunderkindads.com/client-storieshttps://www.wunderkind.co/hubfs/Imported_Blog_Media/enchantment.jpgenchantmentenchantmenthttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Screenshot-2025-03-04-at-17_37_22.pngScreenshot-2025-03-04-at-17_37_22Screenshot-2025-03-04-at-17_37_22https://www.wunderkind.co/hubfs/AI-Generated%20Media/Images/Brewers%20Equipment%20in%20a%20Brewery.pngBrewers 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Storehttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Traditional-American-Restaurant.jpgTraditional-American-RestaurantTraditional-American-Restaurant2026-06-18https://www.wunderkindads.com/solutions-for-advertisershttps://www.wunderkind.co/hubfs/WunderkindAds-Video-Web-Cetaphil-1920x1080.mp4/medium.jpgWunderkindAds-Video-Web-Cetaphil-1920x1080WunderkindAds-Video-Web-Cetaphil-1920x1080https://www.wunderkind.co/hubfs/WunderkindAds-Video-Web-Cetaphil-1920x1080.mp414nonohttps://www.wunderkind.co/hubfs/WunderkindAds-Video-Web-UFC-1920x1080.mp4/medium.jpgWunderkindAds-Video-Web-UFC-1920x1080WunderkindAds-Video-Web-UFC-1920x1080https://www.wunderkind.co/hubfs/WunderkindAds-Video-Web-UFC-1920x1080.mp42nonohttps://www.wunderkind.co/hubfs/Easy.pngEasyEasyhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifter-bg-blueberry_aqua500-lgshapeshifter-bg-blueberry_aqua500-lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetype-bg-plum_plum500-lgarchetype-bg-plum_plum500-lghttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-01https://www.wunderkind.co/hubfs/Travel%20and%20Hospitality/2026-Header-Travel-hospitality-574x574-002.png2026-Header-Travel-hospitality-574x574-0022026-Header-Travel-hospitality-574x574-0022026-07-23https://www.wunderkindads.com/blogs/wunderkind-ads-releases-first-measurement-benchmarks-for-programmatic-ctv-pause-ads-in-partnership-with-openglasshttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-01https://www.wunderkind.co/hubfs/UPDATED%20-%20WunderKIND%20Ads%20Benchmarks%20Visual.pngUPDATED - WunderKIND Ads Benchmarks VisualUPDATED - WunderKIND Ads Benchmarks Visualhttps://www.wunderkind.co/hubfs/Pause%20Ads.pngPause AdsPause Adshttps://www.wunderkind.co/hubfs/Blog%20Cards%202026/2026-Wunderkind-News-Latte-Blog-Card-04.png2026-Wunderkind-News-Latte-Blog-Card-042026-Wunderkind-News-Latte-Blog-Card-042026-06-18https://www.wunderkindads.com/client-stories/case-studies/weather-ibmhttps://www.wunderkind.co/hubfs/Weather.mp4/medium.jpgWeather.comJoin Felix Zhang, Head of Programmatic and Emerging Revenues at IBM Watson Advertising, as he shares insights into the intersection of technology, weather data, and user experience. Discover how IBM's advancements in weather forecasting are not just about providing accurate information, but also about enhancing user safety and generating revenue. In this video, you'll learn about: - The mission of IBM Watson Advertising to deliver timely weather alerts that keep users safe. - How Felix's team is leveraging data to provide valuable insights for advertisers while optimizing user experience. - The challenges of driving revenues in periods of low weather activity and the innovative solutions the team is implementing. - The successful launch of new content initiatives, including a newsletter that has significantly increased user engagement. - The importance of quality partnerships and high-impact advertising that respects user experience. Key takeaways include: - The critical role of accurate weather information in various industries, from logistics to daily life. - Strategies for fostering direct client relationships to enhance advertising effectiveness. - The balance between revenue generation and maintaining a positive user experience. Join us as we explore how IBM Watson Advertising is shaping the future of weather data and revenue generation, ensuring that user safety and experience remain at the forefront of their initiatives.https://www.wunderkind.co/hubfs/Weather.mp4439nonoProgrammaticAdvertisingUserExperienceIBMPartnershipsRevenueOptimizationWeatherDatahttps://www.wunderkind.co/hubfs/Felix.jpegFelixFelixhttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black.svgWunderKINDAds-logo-blackWunderKINDAds-logo-blackhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/noaa-QRBe3Ithczs-unsplash.jpgnoaa-QRBe3Ithczs-unsplashnoaa-QRBe3Ithczs-unsplashhttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-012026-06-17https://www.wunderkindads.com/ctv-for-advertisershttps://www.wunderkind.co/hubfs/Wunderkind_26-Q1_Zales%20CTV%20Awards%20Support_Sizzle-Reel_Winner%20Announcement.mp4/medium.jpgWunderkind_26-Q1_Zales Awards Support_Sizzle-Reel_Winner!Wunderkind_26-Q1_Zales CTV Awards Support_Sizzle-Reel_Winner Announcementhttps://www.wunderkind.co/hubfs/Wunderkind_26-Q1_Zales%20CTV%20Awards%20Support_Sizzle-Reel_Winner%20Announcement.mp435nonohttps://www.wunderkind.co/hubfs/assemble.gifassembleassemblehttps://www.wunderkind.co/hubfs/Wunderkind%20Theme%202025/Images/Header_585x585.webpHeader_585x585Header_585x585https://www.wunderkind.co/hubfs/identity2.gifidentity2identity2https://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-01https://www.wunderkind.co/hubfs/atlantis.gifatlantisatlantishttps://www.wunderkind.co/hubfs/ford.giffordford2026-07-23https://www.wunderkindads.com/our-kind-ethoshttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-01https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifter-bg-blueberry_aqua500-lgshapeshifter-bg-blueberry_aqua500-lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetype-bg-plum_plum500-lgarchetype-bg-plum_plum500-lghttps://www.wunderkind.co/hubfs/ADs-Homepage/2026-WunderKINDAds-574x574-0001.png2026-WunderKINDAds-574x574-00012026-WunderKINDAds-574x574-00012026-07-23https://www.wunderkindads.com/blogs/wunderkind-ads-and-attain-launch-advanced-commerce-data-solutionhttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-01https://www.wunderkind.co/hubfs/Blog%20Cards%202026/2026-Wunderkind-News-Latte-Blog-Card-04.png2026-Wunderkind-News-Latte-Blog-Card-042026-Wunderkind-News-Latte-Blog-Card-042026-04-23https://www.wunderkindads.com/blogshttps://www.wunderkind.co/hubfs/NY-Post.mp4/medium.jpgNY-PostJoin Sean Giancola, CEO and publisher of the New York Post, as he shares insights into the evolution of this iconic brand and its journey into the digital age. Discover how the Post has maintained its unapologetic voice while expanding its reach to a national audience. In this engaging discussion, you will learn about: - The mission of the New York Post and how its brand identity has evolved over 200 years. - The transition from a primarily print-focused publication to a digital powerhouse with over 100 million users. - The diverse content offerings, from local news and sports to celebrity gossip and streaming insights, catering to a wide range of audience interests. Sean highlights the importance of innovative partnerships, particularly with Wunderkind, to enhance monetization without compromising user experience. Key points include: - How Wunderkind's unique technology has significantly boosted revenue and engagement metrics for the New York Post. - The role of data-driven advertising strategies in navigating a competitive marketplace and increasing CPMs. - Strategies for leveraging timely events and trends to maximize audience interaction and revenue generation. Viewers will gain valuable insights into the challenges and opportunities facing modern publishers, as well as actionable strategies for improving audience engagement and monetization. Tune in to learn how the New York Post continues to thrive in a rapidly changing media landscape, setting a standard for innovation and resilience in journalism.https://www.wunderkind.co/hubfs/NY-Post.mp4296nonoWunderkindPartnershipPublishingIndustryAdvertisingMonetizationNewYorkPostDigitalMediahttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-01https://www.wunderkind.co/hubfs/Imported_Blog_Media/Screenshot-2025-09-29-at-15_25_10-1.pngScreenshot-2025-09-29-at-15_25_10-1Screenshot-2025-09-29-at-15_25_10-1https://www.wunderkind.co/hubfs/NY-Post.jpgNY-PostNY-Posthttps://www.wunderkind.co/hubfs/Blog%20Cards%202026/2026-Wunderkind-News-Latte-Blog-Card-04.png2026-Wunderkind-News-Latte-Blog-Card-042026-Wunderkind-News-Latte-Blog-Card-04https://www.wunderkind.co/hubfs/Bose.jpegBoseBose2026-05-14https://www.wunderkindads.com/blogs/case-studies/new-york-posthttps://www.wunderkind.co/hubfs/NY-Post.mp4/medium.jpgNY-PostJoin Sean Giancola, CEO and publisher of the New York Post, as he shares insights into the evolution of this iconic brand and its journey into the digital age. Discover how the Post has maintained its unapologetic voice while expanding its reach to a national audience. In this engaging discussion, you will learn about: - The mission of the New York Post and how its brand identity has evolved over 200 years. - The transition from a primarily print-focused publication to a digital powerhouse with over 100 million users. - The diverse content offerings, from local news and sports to celebrity gossip and streaming insights, catering to a wide range of audience interests. Sean highlights the importance of innovative partnerships, particularly with Wunderkind, to enhance monetization without compromising user experience. Key points include: - How Wunderkind's unique technology has significantly boosted revenue and engagement metrics for the New York Post. - The role of data-driven advertising strategies in navigating a competitive marketplace and increasing CPMs. - Strategies for leveraging timely events and trends to maximize audience interaction and revenue generation. Viewers will gain valuable insights into the challenges and opportunities facing modern publishers, as well as actionable strategies for improving audience engagement and monetization. Tune in to learn how the New York Post continues to thrive in a rapidly changing media landscape, setting a standard for innovation and resilience in journalism.https://www.wunderkind.co/hubfs/NY-Post.mp4296nonoWunderkindPartnershipPublishingIndustryAdvertisingMonetizationNewYorkPostDigitalMediahttps://www.wunderkind.co/hubfs/Imported_Blog_Media/seangiancola-560.jpgseangiancola-560seangiancola-560https://www.wunderkind.co/hubfs/NY-Post.jpgNY-PostNY-Posthttps://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-012026-04-23https://www.wunderkindads.com/client-stories/razor-brandhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Screenshot-2025-03-04-at-17_37_22.pngScreenshot-2025-03-04-at-17_37_22Screenshot-2025-03-04-at-17_37_22https://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black-clementine-01.svgWunderKINDAds-logo-black-clementine-01WunderKINDAds-logo-black-clementine-01https://www.wunderkind.co/hubfs/ADs-Homepage/WunderKINDAds-logo-black.svgWunderKINDAds-logo-blackWunderKINDAds-logo-black2026-06-17