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Solutions for Advertisers
Behaviorally Triggered Display & Video
Proprietary high-impact, video & standard display

Programmatic Interactive CTV Units
Scale CTV high impact ads seamlessly

Solutions for Publishers

Behaviorally Triggered Display
High‑impact revenue after content

Programmatic Interactive CTV that Performs

WunderKIND Ads bring a first-to-market programmatic interactive, user‑first approach to CTV: one creative spec and one deal ID unlocks interactive CTV inventory across major platforms, networks, and OEMs — with full-funnel performance you can actually measure.

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The Pause Potential

Pause moments are no longer dead time. They’re white space for measurable outcomes.

  • 56% of US ad‑supported TV viewers who pause content do so for 1–5 minutes, creating long, high‑attention windows that have historically gone under‑used.* 
  • Broad generational openness to pause ads: Gen Z (75%), Millennials (76%), Gen X (72%), and Boomers (59%) say they’re receptive to ads while paused.*
  • Pause ads can deliver 34% stronger ad recall vs. standard CTV formats, driving both better memorability and more meaningful action.**

 

*Source: MAGNA x DIRECTV study  **Source: MNTN Research

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Own The Home Screen

Own the moment of discovery, capturing attention as soon as they reach their Home Screen.

  • 7 seconds of average attentive viewing time for Home Screen ads — more than any skippable pre-roll format.*
  • 16% higher attention retention and 27% stronger ad ratings, compared to standard digital placements.*
  • 85% of viewers describe Home Screen ads as clear, informative, and brand-building.*

*Source: LG Advertising

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One Spec. One Deal ID. CTV That Performs

1
Detect the pause moment

We partner with leading platforms, networks, and OEMs to identify viewer‑initiated pause events inside premium CTV environments. Ads never interrupt the content itself.
2
Serve full‑screen, action‑oriented creative

Once a pause is detected, we serve full‑screen creative designed for both storytelling and response. All executions are optimized for readability from the couch and built to convert with QR‑first design.
3
Capture full-funnel outcomes

Built for action, not just awareness. Every Pause Ad is wired for full‑funnel measurement, so you can prove impact beyond reach and completion rate. 

High‑impact results, not vanity metrics.

Our proprietary ad units are designed to harness high‑intent, low‑distraction moments and convert them into real performance.

Attention that Matters: Capture deeper engagement than standard display, averaging 33+ Adelaide Attention Units.

Traffic that Converts: Scale efficiently with a ~0.96% CTR and a low $0.82 cost per site visitor.

Lasting Brand Lifts: Drive a +9% increase in brand consideration that persists long after the campaign ends.

Proven Revenue Growth: Fuel your bottom line with $7+ average ROAS.

Creative Built to Perform: We iterate messaging and design against real-time data to consistently elevate your results.

Support line:
You’re not just buying big, splashy ads — you’re buying better timing, better attention, and better outcomes.

 

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Big‑screen attention, full‑funnel impact

WunderKIND CTV Pause Ads consistently drive performance across the full funnel.

Samantha PrimackVice President, Addressable Strategy & Activation, IPG Team Beauty

“By pairing Wunderkind’s innovative creative offerings with audience-first programmatic buying, we delivered a first-to-market experience for both existing and new customers. This campaign proved that it’s not only possible to scale first-party data on CTV with impactful creative—it drives above-benchmark results.”

  • 79% lower Cost Per Store Visit

  • 54% above-benchmark conversion rate

 

Yasmari GaraySr. Director, Digital Marketing, Zales

“WunderKIND Ads for CTV exceeded our expectations by driving more QR code scans vs. prior CTV campaigns, and even drove some directly attributable sales — an unexpected win for an upper‑funnel tactic.”

  • +276% increase in QR code scans

  • Drove directly attributable sales

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Campaign Spotlight

Retail Brand via Yahoo DSP

  • Brand Consideration: Drove a breakthrough surge in Brand Consideration, delivering 16X lift over the Cint partner study benchmark.
  • Purchase Intent: Generated an over 12% lift in Purchase Intent among younger consumers.
  • Brand Favorability: Delivered almost 10% lift in Brand Favorability, outperforming the Cint partner study benchmark.
  • Cross-Channel Media Efficiency: Supporting display creative drove substantial brand lifts while delivering a 28% more cost-effective CPC than the retailer’s holiday average.

Campaign Spotlight: Retail Brand via Yahoo DSP

  • Brand Consideration: Drove a breakthrough surge in Brand Consideration, delivering 16X lift over the Cint partner study benchmark.
  • Purchase Intent: Generated an over 12% lift in Purchase Intent among younger consumers.
  • Brand Favorability: Delivered almost 10% lift in Brand Favorability, outperforming the Cint partner study benchmark.
  • Cross-Channel Media Efficiency: Supporting display creative drove substantial brand lifts while delivering a 28% more cost-effective CPC than the retailer’s holiday average.
Read more about our campaign in partnership with Yahoo DSP

Simple, programmatic activation — creative included

We’ve designed CTV Ads to plug into the way your team already buys media, and we include best‑practice creative so you don’t have to slow down for production.

  • Supply: Exclusive Pause and Home Screen inventory via PubMatic and Index across major platforms, networks, and OEMs.

  • Demand: Live in Paramount+, DV360, The Trade Desk, Yahoo DSP, Walmart DSP and more via PMPs and curated deals.

  • Workflow: One spec, one deal ID, one line item — managed service or self‑service in your DSP.

  • Creative: WunderKIND Ads Studio builds CTV assets as added value from your key art, guidelines, and QR destination (3–5 days for first build; 1–2 for revisions).



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