Insights shaping the future of advertising
Discover expert commentary, partner conversations, and original insights from WunderKIND Ads across CTV, performance, and media innovation. Explore the content helping shape smarter, more effective advertising.
Our take on what's next in advertising.
A Smarter, Kinder CTV,
Part 1 | TVREV
WunderKIND Ads sits down with clients including Digitas, Yahoo, and Dentsu to talk shoppable TV, the rise of high-impact streaming units, and how CTV is starting to connect with retail media and commerce.
A Smarter, Kinder CTV,
Part 2 | TVREV
Digitas North America and Index Exchange join WunderKIND Ads to discuss how retail data sharpens advertiser targeting, and how live sports targeting is getting more sophisticated.
Ulta Beauty Wins AdExchanger's 2025
Programmatic Impact Award | AdExchanger
Ulta Beauty's first-of-its-kind programmatic CTV Pause Ad campaign with WunderKIND Ads won Trailblazing TV Campaign, delivering a 79% lower cost per store visit.
Pause and Effect:
What Marketers Need to Know About CTV Pause Ads
Strategus
A fireside chat with WunderKIND's Adam Gendelman on why pause ads work: 80% of viewers regularly pause content, and those pauses often last over a minute of undivided attention.
Rethinking the Rules of Engagement | Beet.TV
A leadership series presented by WunderKIND Ads, featuring Digitas, Spark Foundry, Horizon Media, and Givsly on kindness, transparency, and performance in advertising.
The TV OS Wars: The Battle for the Living Room | TVREV
A special report sponsored by WunderKIND Ads with exclusive interviews, including Adam Gendelman, on the fight for the TV home screen and the rise of home-screen advertising.